4 June 2009 - 4:55pm| by | 5 comments

Lingerie brand Freya starts TV push with RBH

Freya, the Eveden lingerie brand, is running a new television ad created by Rees Bradley Hepburn.

The campaign, live now, is to support the Sky Movies Girls Night In Season, which features film premieres including 'Sex And The City: The Movie' and 'Mamma Mia!'.

Asking the question, "What's your idea of fun?", the ad mixes up bright Freya designs with other colourful items ranging from Rubik's Cubes and roller boots to lipsticks and lollipops.

RBH's creative head, Stuart Jackson, said: "We wanted to make a feel-good ad for a feel-good brand. And show that, even if you wear a larger bra-size, you don’t have to worry about looking gorgeous. There’s no compromise between fit and fashion.”

 

Comments

5 Jun 2009 - 10:17
graeme_longstaff's picture
256
comments

it's a tough job...

nice ad. like the retro styling and retro esq chicks. nice!

5 Jun 2009 - 14:03
tom_lines's picture
23
comments

Needs more explosions.

http://www.explosionsandboobs.com/

5 Jun 2009 - 14:32
Spottswoode's picture
58
comments

Funky tune and girl(s) in underwear should be a winning combination but .....Bonds and Davenport do it better.....

http://www.youtube.com/watch?v=tGnyOC_hzz4&NR=1
http://www.youtube.com/watch?v=VU5_A1p05vw&NR=1
http://www.youtube.com/watch?v=Uo5w4fQPO1A&feature=related

5 Jun 2009 - 14:45
paul_ray1's picture
30
comments

John? Is that you?

8 Jun 2009 - 14:58
Spottswoode's picture
58
comments

Yeah, can I see you in my office in 10 minutes.

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