Moneymadeclear will offer financial help and advice to individuals online, over the phone or through one-to-one, face-to-face sessions with advisors.

The agency’s Northern office has been tasked to raise awareness of the service and motivate people to use the service.

Paul Barnard, senior consultant in Trimedia North, said: “This is a major new service by the FSA and Treasury, which is likely to roll-out across the UK, and marks a considerable commitment to helping people from all walks of life feel more confident about managing their money – whether that’s day-to-day budgeting guidance through to understanding financial jargon.”