Electrical appliance brand Cuisinart has appointed Clearsilver to manage the launch of four of its new premium pan ranges.

The Leeds based agency has been made responsible for the UK launch of the brand’s new Cuisinart Green Gourmet, Cuisinart Multi Clad Pro, Chef’s Classic Non-Stick Hard Anodized and Chef’s Classic Enamelled Cast Iron which will see it handle PR as well as design a range of information leaflets, food photography and develop a website to engage consumers.

Louise Leach, managing director of Clearsilver, commented, “Consumers have become increasingly more knowledgeable about high end cooking and this is reflected in the equipment they want to use to create their great food. The launch of Cuisinart’s new pan ranges is well-timed and the Clearsilver team are incredibly excited to be working on all aspects of the UK launch.”

The new ranges will launch next month.