SNH promotes nature reserve public awareness through Frame
SNH promotes nature reserve public awareness through Frame
A new outdoor campaign for Scottish Natural Heritage (SNH) to promote greater public awareness of Scotland’s 59 National Nature Reserves has been created by Frame. 

This is the agency’s first work for SNH following its appointment to the Scottish Government Marketing Services roster. 
The campaign will run across 48 sheet and 6 sheet posters through Scotland from 7 July and was created by Angus Walker and David Aylesbury, creative directors at Frame.
It is the first of a two stage communications campaign to promote the Nature Reserves.
Campaign photography was taken by Chris Close of the Miss Jones Agency with media planning and buying provided by MediaCom Scotland.
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Comments
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Nice client and nice brief. Nice photography from Chris. Very reminiscent of Visit Scotland work – which is no bad thing. Does the visual really need the headline AND the reserved card though?
It's also going to be tough to tell the whole story in an outdoor space. Someone driving past these is not going to get that it's about Scotland's Nature Reserves. Maybe the second stage will tell us more.
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"Does the visual really need the headline AND the reserved card..."
I'd say it does. Just the card on its own could be misinterpreted as 'This is private land, eff off'. And the headline on its own wouldn't have as much of an idea to it.
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Oh Anon (and the others)...
Alan Kittle is a good decent bloke. There are plenty of not so nice people out there in this industry so appreciating the good ones is all the more important.
Alan expresses his opinions and puts his name to them, I respect that. I also happen to disagree with him in this case. I also think the photography is lush and that it's a nice campaign. But I do think the headline and reserved sign are required.
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Errr.
What is a National Nature reserve? Is it a national park where we're all welcome to visit?
Bring back mighty Alan and his Kittleometer of creative evaluation. The website won't be the same without him. In fact, it'll only score 1 out of 5.
I'm intrigued now. Just who is the enigmatic Alan Kittle? (And why are people getting on his back?). Signed a cowardly anon who doesn't know anyone.
A.K. revealed...
http://www.thedrum.co.uk/news/2009/05/21/10381-don-smith-talks-about-his...
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Sorry to be Mr Negative but I think these ads are very average.
At 1576 we did posters for VisitScotland almost a decade ago with the added benefit of expressing the thought that Scotland is a great place for stress reduction, as well as having this lovely scenery.
Anon makes a good point. I've never heard of this organisation and where are these parks?
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Good few in the Cairngorms national park.
Maybe I'm bit daft but I reckon if it's the sort of thing you're interested in you would know roughly where to find them and how to access them. I'm thinking the creative pays the relevant readers sufficient respect. That's not meant to be cheeky but I just don't think any token yahoo's are going to look at an ad like this and think "aye must go and visit the squirrels" etc. Thinking it may be a more specific target market than the Scottish Outdoor Access Code work? (also by 1576 - before David says).
Oh dear I've expressed an opinion and put my name(ish) to it.
Alan, mines a pint if you're buying. The taxi will be along soon enough.
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Mr G,
I'll shout you a pint.
Bitter?
Yet another example of looking for nice scenic shots and being paid for it.....I reckon 10mins work max and big bucks for that campaign. SNH have been duped big time. All I've been made aware of is more Colin Baxter style photography. Joseph Public may be thinking its out of their reach with the RESERVED cards.
Bring back Alan Kittle! It's the deriders that should sod off.
Where's the wildlife?
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