The Gate Films helps Irwin's Bakery have cake and eat it
Irwin’s, Northern Ireland’s largest independent local bakery, has launched its first new TV campaign for 10 years through Ardmore Advertising in Belfast.
The commercial showcases a range of products from under the Irwin’s brand during a number of carefully choreographed vignettes of family life.
The ad was shot to the track “that’s the way” by KC and The Sunshine Band and forms part of a wider campaign to re-affirm Irwin’s status as the brand leader as others look to increase their market share in Northern Ireland.
Stephen Roycroft, board account director at Ardmore said: “Still family owned, Irwin’s has always been a brand with family values and strong nutritional benefits at its heart. “Bring home the goodness” is embodied through out the different homes in the creative; each using the products the way they like it.”
The commercial was created by creative director Larry McGarry and directed by Simon Lewis of the Gate Films.
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Seen it all before..take an iconic Disco soundtrack..some whacky people dancing around at meal time. It's a shame really because there was some nice imagery dotted about..memorable, no!
the "dunking toast in to egg" shot was so good they used it twice....
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Granted, the industry in N. Ireland isn't flourishing with exceptional creative, but it's definitely getting better. There's been a noticeable shift over there in recent years and it won't be long until agencies like Ardmore are utilising more and more suppliers from this side of the water and picking up more gongs.
They've an enviable client list and I personally believe that, although this isn't a ground-breaking commercial, their creative is heading in the right direction.
Oh, and those Irwin's soda farls ain't half bad either.
This ad is lacking something, what is it er.... oh yeah, an IDEA.
Some nice food values, but it's so generic.
All well and good Ward. But you can hardly stimulate debate around how much money an agency makes out of a client. You can continue to worship money if you wish – but it's not my god. We work in the Creative Industry. Thankfully, we're not Asset Managers.
Most of the comments here are from creatives who would like to see work they wish they'd done. And are probably disappointed when they have nothing to aspire to.
And I think there are a few other ceremonies that celebrate creativity (with more prestige) than the Chip Shops Awards.
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It's not either/or...
If it doesn’t sell, it isn’t creative
If it isn’t creative, it won’t sell
What does Pete Bastiman think?
Ward - Outside of London, Chip Shops sell Fish & Chips. We tend to buy our fish tanks from Aquatics Centres.
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Some people still believe that "creative" ads stand out more. And get noticed more. So they work better - making the client more money.
There's far too much bland, mediocre stuff out there. And if clients want to play safe, tick all the boxes & stay within their comfort zone, there's plenty of agencies happy to take their money :)
Thanks Ward, for missing the point completely.
I want to do work I care about. If I care about it then there's a chance it will be more successful. I have work in my book that has made money for charities because I've cared about it, therefore the audience have cared enough to pick up their phones and pledge. I've also won awards for the effectiveness of the work I've created – making money for private sector clients. And of course because of all this, the agencies I've worked for have made money. But if we all had the attitude you have then we'd be buying shit images from istock, charging the client thousands of pounds mark-up and running the kind of crap we sometime see on here from time to time and criticise. Good luck with that, you're agency is likely to be the next one closing and we can all weep a crocodile tear for you.
Yours, Tit End.
Looks more like a crap ad for a local radio breakfast show....
Disagree Ward. The really creative people are the ones making money for their clients (not just themselves). For that you need creativity and ideas, escpecially now you saggy tit end.
I think this ad actually does exactly what is needed...yeah it's not cutting edge, but it had energy and will probably reach the target audience and sell a few loaves. Let's not get above ourselves that it's art shall we?
If that's true about the £300, then here's my contribution. The ad is OK. By Northern Irish standards, it's D&AD quality though. Honestly, you've never seen such rotten ads. The best being 'I'm A-B-B-E-Y' for car insurance and another for road safety which sees a courting couple pinned to the wall by a car and is laugh out loud funny. Anyone seen them?
Ward, you should send a picture of you holding your £300 to The Drum so we can all see!
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"I'm A-B-B-E-Y"
Yep, I've seen them, but I'm quite fond of the Road Safety ads, they're very hard-hitting and don't seem to hold back on worse-case-scenarios!
As for "I'm A-B-B-E-Y" her door comes off far too easily for my liking.
The one that gets me though is the two irish rappers. What is going on there?
Not sure I've seen the rappers one. I'll keep an eye out.
Ward
Let me guess...
Your favourite colour is grey. You live in a 1980s Barratt box. You drive a Ford Mondeo. And you’ve adopted Stoke City as your team (after all, they ain’t pretty but they get the job done, right?) And finally, everyone who works with you wishes you’d just f**k off and join an accountancy firm. Because if you don’t care about what your agency produces, the least you could do is afford those who do care the courtesy of not getting in their way.
And as for your delight at rousing people who give a shit, it’s really not clever. You could also provoke a strong reaction by shaving your head, daubing BNP on your topless torso and walking around the suburbs of Bradford for an hour or so.
Hands up all those who’d like him to try?
New York for £300? You should open up a travel agents.
Ward
My pleasure. Anything to help get you out of the country.
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Some fine entrepreneurial work here from Lord Ash.
Yeah if you believe him for one second... Sounds to me like he got carried away the other day "baiting nobodies" and then had to create a story as to why – maybe his MD got annoyed by his lack of respect for fellow creatives and the bad press it might give him.
Who knows? Who indeed cares?
I think it's a sorry state of affairs when some Richard Head can get away with abusing individuals who contribute, but when someone choses to criticise a piece of creative from a "friends of the Drum" agency it gets taken down.
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Also, Ashley is a girls name!
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And Galanides is a wop's name!
Mentioning 'Galanides' and 'wop' in the same context is definitely racist.
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If I were to mention 'clarinet' and 'Filey' in the same context, would this be classed as racist? I need to know before I recount a recent relevant busking anecdote.
Asking if you can mention 'clarinet' and 'Filey' in the same context is definitely racist.
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Simon
Clarinet and Filey i find offensive. Somehow, arse and Menai Straits Bridge i don't.
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Nick
Arse, I'm in agreement with. As for the Menai Straits Bridge, you should be ashamed of yourself. I hope you get barred from ever commenting again. It's people like you who drag this industry down into the gutter. Filth peddler.
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Craig
OK - what if i say Menai Straits Bridge in the same paragraph as McCann Erickson?
Any mention of them is never deleted. Any slagging off is always deleted.
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There you go again, you dirty b*****d.
Interesting point on the diplomatic immunity front. I'm picturing Joss Ackland in Lethal Weapon 2 waving his door fob at Gibson and Glover with the words, "McCann Erickson, MCCANN ERICKSON!"
Feel the love.
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