Squirty cream brand Anchor is to relaunch this month with new packaging designed by Elmwood Leeds.

The new branding work has been created to reflect the qualities of the product and to add a sense of fun and entertainment with the use of cheeky, creamy faces featured on every pack, which will look to achieve greater stand out on shelf, stronger branding and clearer product differentiation.

 Ed Steele, assistant brand manager at Anchor, commented: “Consumer research has shown that our consumers love Anchor Squirty Cream and that’s what we want to shout about. The pack now has real stand out and reflects the fun and involving nature of the product.”