Three new FMCG clients Mars, Wyeth and R& R Ice Cream have moved their accounts into Cheethambell JWT.

The clients which handle Dolmio (Mars), Anadin (Wyeth) and ice lollies/cream Kit Kat Cones, Smarties Pop Up (R&R Ice Cream) will be handled by the Manchester agency’s Retail Attack division which looks to help FMCG brands build distribution, volume and loyalty.

The division, which was set up in 2001, will look to use an integrated contact strategy which will involve the agency’s in-house call centre and database, to drive sales within the convenience channel.
Retail Attack also currently handled accounts with Molson Coors UK, Nisa and Innocent Drinks.

Trevor Lemm, category director at Nisa commented: “We choose to work with CheethamBellJWT because of their professional and cost effective offering - they always achieve strong strike rates on every campaign which negates the need for a costly face to face visit to our stores."