Thinking Juice is currently working on a project which will see it design several identities and communications for former Houston Rockets NBA star Hakeem ‘The Dream’ Olajuwon.

Having retired from basketball in 2002, Olajuwon (Who also starred with Kevin Bacon in 1993 in The Air Up There) has become a serial entrepreneur and inventor and has appointed the Bournemouth agency to work on the launch of several of his brands.

The work will include corporate identity, clothing brands, packaging design, web design and brand strategy.

Gellan Watt, managing director of Thinking Juice, explained: "We're working with Hakeem Olajuwon with our sister agency Arch Nemesis, based in the Middle East, to deliver a truly global brand. It's an absolutely great opportunity to work with such a legend of the game. We're very pleased with the work and look forward to the brands launching over the next six months. It also adds to our portfolio of sports and celebrity brands, building on our work for The David Beckham Academy."