1 July 2009 - 2:48pm| by | 0 comments

Studio North set to work with National Woman's Advisory Group and G McKenzie

Studio North set to work with National Woman's Advisory Group and G McKenzieStudio North set to work with National Woman's Advisory Group and G

Studio North has picks up accounts with The National Muslim Women’s Advisory Group (NMWAG) and London based jeweler company G McKenzie.

The Manchester design studio will with NMWAG to deliver a national roadshow campaign across schools as it aims to raise the aspirations of young Muslim girls between the ages of 11-18 by making Muslim faith female role models more accessible.

The roadshow will be sponsored by the Department of Communities.

Participants will demonstrate to the audiences the many career paths open to them and demonstrate that they can contribute, influence and become future leaders.

The roadshow will also support planned mentoring opportunities which will roll out and the campaign will be backed up by a website, marketing literature and exhibition collateral, also by Studio North.

The project for G McKenzie will see the agency drive a potential two phased project for a new fashion jewellery collection.

The first stage will include the development and implementation of a new brand identity, a full brand messaging revamp and a visual/ photographic review. 

The potential second phase will include; a new website, a strategic trade advertising campaign as well as a suite of brand promotional literature and point of sale branding.

Nick Wright, partner & creative director at Studio North commented: “These two new wins really do underscore Studio North’s abilities to work in diverse sectors which is a great position to be in.  Our relationship with NMWAG is a real testament to all the work that recently we’ve done in the public sector from projects with various PCT trusts around the country to our ongoing and hugely successful relationship with the Equality and Human Rights Commission.”

Wright continued: “The win with G McKenzie is another exciting one for us on many levels. The company comes with a first class fashion pedigree and it’s fantastic that a London based company has chosen a North West agency – a growing  trend that we predict will continue!”

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