A new look for Summer Pops, the Liverpool music festival has been created by digital agency Switch Media.

The event, which takes place from Friday, includes a new identity and website.  

Aaron Bimpson, creative director  for Switch Media, said: “The Pops new identity has proved a real hit with the target audience and we’re delighted to be involved. Our team has also redesigned the brochures, marketing materials and web site and this further adds to our portfolio of high profile accounts. ”

“We are continuing to build on the success of being named by Deloitte as the third fastest growing technology company in the North of England with an increasing number of national and international clients.”

Chas Cole from event organiser CMP said: “After eight years of using London agencies, it was time to look closer to home and choose an innovative and forward thinking design company.”