The campaign saw the North Eastern agency deliver 148,000 mail pieces which were designed to look like a designer handbag to customers throughout the UK with the aim of encouraging customers to shop online for discount-priced designer handbags on the client’s website.  

The campaign is one of the first Royal Mail Sustainable Mail Products in the country. The criteria ensure the materials used come from sustainable sources and that production processes – including data processing – demonstrate practical efficiencies and waste management.

Royal Mail’s Sustainable Mail Product is the first service available to advertisers that is consistent with the British Standards Institute Standard for Environmental Performance for Direct Marketing.

Matthew Neilson, head of environmental solutions at Royal Mail said: “Royal Mail is committed to helping businesses improve the environmental performance of their direct mail campaigns and Sustainable Mail has had a tremendous response since it was launched in April.

Neilson continued: “Not only does Sustainable Mail help firms reduce waste, improve recyclability and the sustainability of their direct mail activities, but it also saves them money with prices up to 4.7 per cent lower than normal Mailsort tariffs.”