Barraclough Associates has been appointed by the Vegetarian Society to refine and develop its visual identities.

A number of design groups were invited to submit written proposals but Barraclough was awarded the project based on the clarity of their response.

The Vegetarian Society is an educational charity that represents and supports vegetarians. It is the oldest vegetarian organisation in the world and campaigns on a  range of vegetarian issues. Whilst the main charity logo featuring its seedling symbol will remain unchanged, the Vegetarian Society is looking to Barraclough to bring greater coherence both within and between its different brands.

The charity is in the early stages of re-developing its website and Barraclough’s work will be developed to dovetail with the launch of the new site.

Liz O’Neill of the Vegetarian Society said: “We liked the insightful and pragmatic approach outlined by Barraclough. Noone – least of all a charity – needs to be spending unnecessary money in the current climate; Barraclough gave us the confidence that we could make the necessary developments without a huge price tag”.

David Barraclough, creative director added: “Having produced some great work for the Vegetarian Society some years ago whilst at Cheetham Bell, we’re delighted to be involved again. We’ve been keen for some time to increase our work in the areas of charity and culture, to complement our mainstream brand building work."