Mightysmall campaign forces Royal Mail government U-turn
Mightysmall campaign forces Royal Mail government U-turn
A campaign by Edinburgh-based Mightysmall has helped the Communication Workers Union force a government climb-down over Royal Mail privatisation plans.
Lord Mandelson has announced in the House of Lords that there is now "no prospect" of selling Royal Mail.
CWU has won its fight to stop the privatisation thanks to a robust campaign of political lobbying, online activity and above-the-line advertising.
Mightysmall’s role in the fight was to create a nationwide poster and press campaign.
The role of the poster campaign was to tell the public the true facts about privatisation not those put forward by the Government. The tactical press campaign ran in political titles to gather support amongst decision makers in parliament and encourage them to put pressure on the Government to abandon this policy.
Before CWU launched their campaign it was looking almost inevitable that the sale would be forced through.
Tamsin Ansdell, Director of mightysmall said: “Working on this project has been great, really fast paced, with the potential for your campaign brief to change every time you switch on the 10 o’clock news, and of course nice to work on something we believe is good for the country and have our work nominated for national advertising awards at the same time.”
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apart from being a slight overclaim, are we supposed to see this as a good thing!?
With strikes being threatened unless the public stump up more cash, anybody that's been anywhere near the Public sector will know how wasteful it is and needs to get in the real world.
Ranks alongside selling fags or marketing to children as examples of how some in our industry don't really care about what their selling as long as someone is writing them a cheque.
It's not an overclaim. Allegedly this campaign was also indirectly responsible for Michael Jackson's death.
I have it on good authority that Jackson had a pathological fear of the British Royal family, because they sometimes wore clothes like his.
Apparently when he collapsed he was found clutching two of these press ads.
Likening this campaign to the selling of cigarettes was the most preposterous anonymous comment I've read on this site. And, by Christ, the competition's been fierce. Well played Mightysmall, the Royal Mail and the Communication Workers' Union. [Cue an ear-splitting rendition of Land of Hope and Glory, and the unfurling of 800 metres of red, white and blue bunting.]
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I think the Art Direction is top notch. Done with a lightness of touch rarely seen these days. Clearly done by someone who kens his craft.
Bish
I heard Fedder's given credit this campaign saw him through the third set
'Ranks alongside selling fags or marketing to children as examples of how some in our industry don't really care about what their selling as long as someone is writing them a cheque.'
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Brilliant! This site has recently become a dumping ground for very negative and cynical comments - but this is the best quote yet. So by the agency responding to a brief from a client and helping to save the Royal Mail they are likened to helping selling cancer causing products... genius. Mightysmall - you should try and track down the person who posted this and then hire them.... obviously completely wasted in their current role... which I'm guessing is probably as a cleaner.
Well done on the work. Nice idea well done - the client obviously liked it, it did the job and no doubt you will have been paid. That's what running a successful creative business is all about.
I think all these cynics and people posting negative, and sometimes quite bizarre, comments for the sake of it should group together and form some sort of super agency since they seem to know all the secrets to success.
Maybe The Drum could run a feature challenging these people to come forward and show us the type of work they would produce. They could all wear paper bags over their heads to protect their identity.
Who or what is a Fedder?!?
If you come on here to be a smart c*nt make sure you spell check your post eh, bawbag.
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This is a very nice and apparently effective campaign.
Clean, simple ads. Good concepts. Well done.
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Agree with Bish.
Glad to see you left futura and helvetica in their suitcases.
Sweet work, sweeter result.
Yeah cmon let's all be nice to each other. Everythings great x
Wow. They are claiming this poster campaign forced a Government U-turn?
I work in the wonderful world of PR and I take my hat off to their creativity in spinning this one.
There was a back-bench revolt, the Prime Minister is fighting off questions about leadership, Labour MPs are generally against privatisation, Mandy is no longer as agile as he once was - and of course it was just a bad politics as we head to an election.
There are a host of solid reasons, but a couple of press ads didnt force a U-turn.
Probably the best advertising campaign in Scotland this year!
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This is hilarious! If you actually read the article all we say is that the work 'helped' the turnaround, which we know it did.
OF COURSE we acknowledge there was lots in play in a Union lobbying parliament, we would never be so arrogant and insulting to the enormous amount of PR and communications work done by our clients at CWU.
We didn't write the headline and I imagine that was just the Drum grabbing your attention, (best to read past the headline I always think).
We like the work, and the client does, and it made an impact and it's being nominated for awards. Not much else to say on it really, except thanks for the positive comments from the non anonymous-ers, much appreciated.
Tamsin
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