Boni hired for Wonderbra commission
Scots commercial director and photographer David Boni was commissioned by Iris Manchetser to help create its latest campaign for lingerie giant Wonderbra.
Photographer and commercial Director, David Boni is more used to pointing his lens at The Paps of Jura than Supermodels, but that is exactly what he has found himself doing, with his latest commission for the lingerie giant.


Boni, who is represented by his Edinburgh and London based agent and production company, The Moretti Agency was asked to visually interpret Wonderbra's latest product offering, a strapless bra that never falls down.


Through a series of short films, Brazilian model, Sabriane Brandao tests the product to the max by wriggling, gyrating, twisting and bouncing whilst a score counter adds exactly how well the bra in question is performing.


Boni said: 

"The shoot was a lot of fun and it is certainly not one of the most arduous days I've spent in the advertising industry. Wonderbra is a fantastic brand name to be working with and I'm delighted to have been given such a terrific opportunity."
Earlier in the year Boni was commissioned as a photographer to shoot for global pharmaceutical company, Intervet. Closer to home he is also in discussions about future commissioned work for VisitScotland.


David Boni's work for Wonderbra was commissioned by Iris Manchester
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The counter on the bottom of the screen says zero "hoicks", but I'm willing to bet that many viewers of the site were hoicking away like fury.
I watched this with high hopes :) but found it strangely unengaging; neither funny or glamarous.
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stays up as long as you do...after that i'll be 'up' all day *HOICK*
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Bit of a dream shoot that.
What did the ladies think of it? Was it supposed to be funny? They should've used the guy from Springwatch to shoot it in HD slo-mo with some whispered VO - "Quite extraordinary", "This really is a privelege" etc. etc.
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Rookey you talking about the work. Or what you've just done in your bedroom?
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"Paps of Jura..." ! I see what they did there. Fabulous stuff I think it's both funny and glamourous. One of the other posts reckons it's not glamorous? Have you checked the nick of her? I'd like to hang around with 'Anon' if his/her idea of glamourous is more aesthetically pleasing than this. They must have some quality buddies!
I'm incredibly jealous. If David needs a erm...'focus puller' for the next Wonderbra project, I've no idea what that is, but I'd be willing to learn. I think I'd be good at 'focusing' and I've a proven track record of 'pulling' I wear glasses because of this. I went into the industry to work on this sort of stuff! Love it!
She can't dance.
Not the best product test I've ever seen, not even funny
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Not the best product test I've ever seen, not even funny
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Anonymous Wed 8 Jul 2009 13:47
She can't dance.
So if it were Micheal Jackson in a Groucho Marx disguise you pair of fools would have been happy...
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She's a very sexy girl and this is a very sexy video...right up to the point where she starts dancing. Then to be honest she looks pretty awkward and faintly ridiculous and I'm glad to see that the director agrees and speeds it up a bit before we get bored. Sorry I can't join in with the rest of you with your trousers around your ankles.
But I don't think the point was to be sexy was it? Like a previous post mentioned I'd be interested to see what the ladies think.
This is atrocious. No wonder the industry is in the state its in with lame work like this.
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One word. Trampoline.
Bish
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