TAMBA has been named as principle viral partner for digital marketing and online retail exhibitions for this year, which will see it work alongside shows Internet World, ad:tech, E-commerce Expo and E-commerce Expo North.

The agency will begin the role for ad:tech in September, while E-commerce Expo has re-appointed TAMBA for a new 2009 viral following the success of last year’s game ‘Test Your Memor-E’ which is set to launch in October.

A new viral game called ‘Off Your Trolley’ was created for Internet World earlier this year.