The Health and Safety Executive has appointed its ad account to TBWA\Manchester following a four way pitch.

The agency beat out competition from McCann Erickson Manchester, and Delaney Lund Knox Warren to pick up the account through the COI.

VCCP was also short listed but chose to pull out early into the process while incumbent Cheethambell JWT chose not to repitch having held the account since February 2005.

As a result of its appointment, TBWA\Manchester will create and execute all advertising campaigns for HSE and will aim to advise employers on how best to avoid death and accidents in the workplace.

The agency will work closely with the media agency Experience which has been appointed by HSE to handle its communications planning account.