Think UHI campaign created by Tayburn
A new TV campaign to promote the University of the Highlands and Islands (UHI) is now running on C4 Scotland, created by Tayburn.
The five week campaign will be supported by national press ads as well as posters on ferries and airports serving the Scottish Highlands and Islands.
The tagline for the campaign, ‘Thinking of university? Think UHI’ which is intended primarily to raise the institution’s profile throughout Scotland as a credible supplier of Higher Education. Secondary objectives are to inform potential students in the Highlands and Islands region that they don’t have to head to one of the bigger cities in Scotland to undertake a degree.
The campaign is also intended to appeal to a wider, older demographic of people who may wish to retrain or undertake a degree but weren’t aware of the choice and flexibility of study offered by UHI.
The Edinburgh and Manchester based design agency has worked with UHI for around two years having initially worked on a branding project to define a unifying brand strategy and more recently on the prospectus before being appointed to this campaign, which also ties in creatively to the new prospectus.
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Comments
Thinking. Lights going on. Oh God, is that the best Tayburn can come up with?
How depressing.
Dull.
Think of a really uninspired idea. Think of this ad.
why is everyone anonymous?
Come on, in a world where jobseekers do a haka on a roof it's really not that bad. Nicely shot too.
So "not that bad" is OK is it? Who do you work for, The Union?
Just a guess but I'll wager that the client has picked the weakest of several ideas Tayburn pitched at them. No doubt a committee decision and pat's on the back all round at UHI central.
I'm giving them the benefit of the doubt.
Nicely shot but the whole "think x, think y" formula is a bit overused these days.....think DFS, think sofas an' all that.
For a few years now Tayburn have been doing ads, but not very successfully in my opinion. And it is only my opinion.
Everything seems like first thoughts or very lazy thinking.
Perhaps because the creative team have had a free reign or no real competition within the consultancy (note i didn't say agency), or perhaps, and I'm judging this on a past experience of mine, there was a distict lack of understanding within design regards what good advertising is, or perhaps because there is no planning/strategy behind it, which good ad agencies bring to the table. Who knows.
But what I do know is Tayburn are good at design.
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