RAPP Edinburgh creates campaign for Co-Op Financial Services
A new direct response TV campaign to promote The Co-operative Financial Services’ car insurance offering has been created by RAPP Edinburgh.
The 30 second ad will run through July across a range of satellite channels and focuses on price.
Plum Films was the production company for the campaign.
Viewers are invited to ring a hotline or visit a microsite developed by RAPP for a quote with the added incentive of saving up to £191 a year.
The end line is: “You love it. We look after it.”
A direct mail campaign also created by the agency will support the TV activity.
Paul Hemingway, head of campaign marketing at the Co-operative Financial Services, explained: “So much car insurance marketing leads on price, making it a commodity. We wanted to create stand out and engender more emotional engagement and hence the focus on the genuine relationship that often exists between people and their cars.”
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Comments
What's yours called? Rapp's is a 25 year old Renault 5 strategy badly executed.
I don't actually mind it. After all its a car insurance ad. What more do you want.
oh someone has swallowed too many Bitter Pills.
I think its ok, looks nice, and does what it says on the tin, like anon says, it's a car insurance ad, what more do you want?
DR, what do you expect? Nice ad, looks good. Done.
Love it. Well done to the creatives.
comments
Nice ad. Sounds like someone is very bitter towards RAPP. As for comparing it to a 25 year old renault ad, i think you're really showing your age. As if the consumer is going to remember the renault ad in the first place. I certainly don't! Well done to the agency and creatives for actually getting a DRTV ad out there that actually has an idea and some thought put into it.
very strange ad, looks disjointed in it's message but hey, if the money's in the bank ker chiing!!!!
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