Artillery lines up MTV brief for Greatest Superstars
Artillery lines up MTV brief for GreatestThe look for new MTV show Greatest Superstars has been created by Artillery.
The Brighton based design agency has created a promo campaign and identity for the show which will run on MTV’s six channels from this month.
The programme will see MTV viewers vote for their favourite music superstars since the channel began in 1981.
Artillery was appointed in June, on the strength of its work for Liverpool Music Week. The agency has been briefed it to develop a concept that could stretch across all six channels, identifying MTV as the home of music superstars.
As a result the agency developed a collection of star constellations, which are each identified by colour, music and shape.
Richard Tilley, creative director of Artillery, explained: “We had to house the programme in a way that wouldn’t be too specific to one channel, and also to develop a visual identity that would work across different genres of music.”
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
Artillery creative director Richard Tilley, creative director of Artillery...is he the Tea Boy?
Write Your Comment