UK-wide user experience company Bunnyfoot signs partnership agreement in Far East.

The agreement will see Bunnyfoot providing a range of user-centric design design services to OgilvyOne to measure advertising responses and to increase comprehension and recall. Rory Sutherland Vice Chairman of Ogilvy Group said: “This is tremendous news. In truth, I think many of the models and methods which underpin the advertising industry are so naive, tired and outmoded I would welcome a system of analysis based on Tarot readings as at least bringing a little variety into our lives. But to see a scientific approach of this kind is especially welcome, and in the agency of David Ogilvy, doubly so.” Robert Stevens, Co-Founder of Bunnyfoot said: “Eye tracking is a research tool that delivers actionable results.” He went on to say, “Eye tracking allows us to look into the mind of the observer and gain insight into subconscious decisions and behaviours.”  Since 1999 Bunnyfoot has grown from two people passionate about sharing their knowledge of usability to become the UK’s largest user experience consultancy. Bunnyfoot was the first user experience consultancy to use eyetracking as a standard research technique for testing websites. The company now has a specialised arm, Think Eyetracking, that tests all forms of visual communications from packaging through TV, print advertisements, email, direct mail and mobile.