Happy Hour diners set to be targeted while withdrawing cash through ATM campaign

The food chain has appointed atmAd to promote the offer across 750,000 transactions on cash machines throughout the UK which are near Pizza Hut restaurants. 
It follows a previous cash machine campaign by Pizza Hut earlier this year.
Claudia Nicholls-Magielsen, marketing director of restaurants at Pizza Hut, said: "Following the success of our campaign earlier in the year, we have decided to use atmAd again to promote our Happy Hour £4 fixed price menu, as we know this medium is an effective route to our target audience."
The cash machine activity forms part of a wider integrated campaign, planned by media agency Starcom, which includes online displays.
Kerry Foster, group head of atmAd, said: "Since their first atmAd campaign in February, we have worked closely with Pizza Hut and Starcom to refine their targeting, to ensure that the impact of their value message is maximised by reaching people at a moment in time and in a location when it is most relevant.”