RBH wins CBS Outdoor's regional creative challenge
RBH wins CBS Outdoor's regional creative challenge
Midlands agency RBH has won this year's CBS Outdoor Regional Creative Challenge and will go up against London finalists in the Grand Prix.
The agency claimed nearly two thirds of the vote with its design for Freya Lingerie (Eveden) and will compete against the likes of Scottish entry the Union, Saatchi & Saatchi, VCCP and Toucan for the overall prize.
Grand Prix voting has commenced and the winning agency will receive a free bus media campaign and a UK break for its creative team.
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Comments
it's in the can(s)
Well done guys.
Well done Stu and Mike.
Never under estimate the power of tits in advertising.
Take no notice of the knockers guys, enjoy your success.
Totally agree.
This is the stuff of a student's cutting room floor
YAWN!!!... Sorry, Sean. Anyway, it's about the comment not the person.
Any variation on "you posted anonymously therefore your opinion is invalid" is now the most tedious thing you could possibly write on this messageboard. It's also a pretty lazy way of dismissing perfectly valid criticisms of the ad.
Personally, I'm absolutely astonished that this won.
It's, to use a technical term, a "bag o' shite"
"Are the copywriter on the account Sean? Please tell me you are."
people in glass houses mr.mills.
I'm always suspicious of these obscure industry competitions where voting is thrown open to the 'general public'. In fact, as we all know, rather than a straight creative shoot out it simply becomes a way of seeing how committed each agency is to mobilising staff/clients/relatives to vote for their ad. Nobody will convince me that isn't exactly what happened here.
So well done to RBH for getting the vote out. It's just a shame that such a resolutely average piece of work is now flying the flag for regional creativity.
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