New identity and marketing campaign for Real Crisps
New identity and marketing campaign for Real Crisps
Real Crisps is supporting its new identity and packaging by Big Communications with a marketing push.
The snack brand is supporting its relaunch with a trade and consumer advertising campaign and POS by Big, and PR activity through Bray Leino.
Big's sister agency Fuse Digital has created a new Real Crisps website.
The packaging designs feature characters that are intended to represent the flavours of the crisps. Pictured (main) is a rugby player on the strong cheese and spring onion packets and (in gallery) the character picked to show the 'zingy' taste of the sea salt and malt vinegar crisps.
Elly Hunter, group marketing director of Tayto Group, said: "We’re thrilled with the new packaging, it’s got real standout and we can’t wait to see it on shelf."
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Comments
comments
real crisps. real jonathon crisp rip off.
Sorry Big, a terrific opportunity to do some nice pack design but this is a bit of a let down. Sorry Elly but this does not have 'real standout'. Sea Salt image I've seen in an old stock shot catalogue (and used before on several occasions) and the rugby player type chap doesn't work with strong cheese and spring onion.
So, brother Anon, now that you've slagged the stock shot off, what was your excuse for using it on "several occasions"?
That's so rich: "Not that old stock shot! What a lazy, unoriginal choice of photography. It's been used a million times before... er, by me."
I wouldn't be as concerned about the origin and age of the stock shot as I would about its suitability.
Is this the face I'll pull when I taste one of the lovely crisps inside? Why not go the whole hog and find a shot of someone vomiting?
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