Universal Music UK has appointed w00t!media to handle its UK online advertising sales.

The digital sales specialist, which picks up the account from Ad20ne, has been tasked by Universal Music with sourcing brand advertisers for specific artist websites.

Austen Kay from w00t!media, said: “Winning an account from a company the size of Universal Music UK is a fantastic coup for our business.  It proves our independent, premium ‘non-network’ approach is relevant not just for independent publishers but also high profile media owners.”