Fox Interactive Media UK, which represents brands including Myspace, has appointed the recently-launched TPC Media to handle its regional sales activity.
The Manchester-based sales house will work with brands including IGN, Rotten Tomatoes and Ask Men.
It comes a month after TPC Media announced its arrival when it snapped up former ITV online sales manager David Hill as its sales director.
Hill said: "The opportunity to work for Fox Interactive Media is something we are very excited about. Their brands are very strong and offer advertisers multiple unique, innovative and creative opportunities to engage its audience.
"Our job is to communicate these opportunities to the key media and digital agencies in the regional marketplace which is something we are relishing doing."
TPC Media is also working with Jazz FM and Hubert Burda Media UK.
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