Inbox DMG has worked with Discovery Networks International (DNI) to launch an online space game called Helium 3 via its international websites.

The game’s launch looks to complement the space and science programming which is airing on the Discovery Channel this summer to commemorate the 40th anniversary of the first lunar landing.

The viral has been seeded by Viralnet, the sisters viral seeding division of InboxDMG.

Georgina  Hill,  VP  of Product and Programming, DNI Digital Media said,  “Helium 3  is  the  latest digital product offering from DNI designed to  drive  engagement, build a global on-line community and create targeted commercial  advertising opportunities within Discovery’s international   websites.  Discovery  viewers expect  high-quality, immersive content   around  passion  points  such  as science and technology, and games like   Helium  3  deliver  this  experience  and offer advertisers a vehicle to reach a highly engaged audience through in-game advertisement.”

Alongside playing the game, visitors will also have access to content based on Discovery’s science and technology programming from the Discovery Channel website, including image galleries, an interactive timeline and a wide range of short-form video about space.