The identity for the 12 Edinburgh Festivals has been created by Leithal Thinking.

The Edinburgh Festivals brand will unite all 12 of the city’s festivals under one brand.

Leithal Thinking was appointed in December by Festivals Edinburgh when it won a competitive pitch having previously devised the brand positioning for Edinburgh Festivals. It is thought that this brief was won against agencies such as Tayburn and Elmwood.

The agency, which worked with typographer Dalton Maag, was briefed to create a multiplatform communications project, including the design of the brand.

It also took advice on the project by Clare Eva, marketing officer at the Tate Modern, Nicole Hall, marketing manager at the Sydney Opera House and Amanda Jennings, head of brand and marketing at London 2012.

Edinburgh advertising agency Family has been tasked with driving the integrated communications campaign for the new brand, while Burt Greener Communications will handle the PR communications.

Already a first stage website has launched which will soon be followed by the roll out of marketing communications which will include Edinburgh Festivals TV.