After 12 years, bakers Warburtons is set to appoint a new advertising agency having parted company with Bartle Bogle Hegarty (BBH).

The client is understood to be currently compiling a short list of potential successors to BBH.  

Richard Hayes, marketing director at Warburtons, said: “Warburtons and BBH have enjoyed an excellent relationship over the past 12 years during which the agency has produced some outstanding work on our behalf.”

Ben Fennell, chief executive officer at BBH, added: “We have huge respect for the brand, the product and the people at this extraordinary company. Although we are obviously sad that the relationship is ending, we wish them every success going forward.”