Not-for-profit organisation Cityco has appointed Dinosaur for handle a destination marketing campaign.

Following a competitive pitch, the Manchester-based creative agency will work with Cityco, as well as partners Manchester City Council, Marketing Manchester and Manchester Arndale to promote the city centre’s retail and leisure offering.

The destination marketing campaign will launch at Christmas and will aim to communicate the diversity, range and contemporary nature of Manchester’s city centre in a ‘fresh’ creative style.

Dinosaur has previously created footfall campaigns for retail and leisure clients such as Alton Towers, Realm, the World Swimming Championships, Selfridges, Urbis and The Co-operative.