McCann's Birmingham wins General Motors UK ad account
McCann's Birmingham wins General Motors UK ad accountGeneral Motors UK has appointed McCann Erickson Birmingham to handle its retailer marketing account for Vauxhall, Saab and Chevrolet.
The appointment is understood to be one of the largest pieces of business to enter the regions and will see the agency begin work on the account in November.
The estimated value of the account is thought to be around £30m.
McCann’s Birmingham will be tasked to deliver all above and below the line national tactical and retailer communication activity for the three automobile brands, working alongside media agency Carat.
It will also be responsible for co-ordinating the marketing of 697 UK retailers and managing a team of regional marketing consultants.
It is understood that the advertising agencies for the specific carlines remain unchanged.
Incumbents on the account were Delaney Lund Knox Warren and Luton based BMB.
Richard Hughes, Head Of Retail Marketing at General Motors, who oversaw the appointment process, commented: “With a host of new product launches looming for all our brands, the right Retailer communications are of the upmost importance to us. It's going to be a very busy time, so taking a coordinated approach across the portfolio with minimal overlap of marketing activities will lead to very effective communications programmes.”
Dean Lovett, chief executive of McCann Erickson Birmingham, added: "This represents a great win for the agency in what are very difficult times for the industry as a whole.
"General Motors is a brand that McCann Erickson has been associated with for 80 years, so we're extremely pleased to be working with them in the UK and look forward to getting started on the account in November."
General Motors has a long standing relationship with the McCann Erickson Network and only last week awarded McCann Erickson Frankfurt the £70m pan-European ad account to launch its latest Astra model.
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A great bit of news for the region! Whatever the state of GM turns out to be, that was surely no easy deal to bag!
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Well done to them
MFI
Great news for the region. Hats off to McCann.
Probably worth noting that BMB in Luton were the incumbent, not Mr Beattie's lot.
Slightly more interesting than the various brochure creation pieces that form the mainstay of regional news
Great for Birmingham
Wonder if they got insurance this time?
Sorry to hear that Tristan, weren't you made redundant from McCann Erickson or General Motors?
This makes McCanns Birmingham the major McCanns outside of London, is McCanns in prestbury still going?
That'll make them considerably better off than yowse
"This makes McCanns Birmingham the major McCanns outside of London, is McCanns in prestbury still going?"
Yes - they have an international client base and a body of internationally-awarded work that yam can only dream of, bab.
Well done - but are they going to re-hire some of the poor buggers they fired after MFI ?
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"Well done - but are they going to re-hire some of the poor buggers they fired after MFI ?"
Don't you mean made redundant Terry Fuckwit. There is a difference...
Good on you chaps. Gary. What will you do. Ride into work on your harley or roll deep in your company Corsa... C'Mon...
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Gary Numan's advertising career may not be done yet!
Yeh, Jacksons alive and gone to Bubble according to Drum... http://www.thedrum.co.uk/news/2009/07/24/10956-new-focus-at-bubble-as-ja...
P.s. Nice comment Graeme Longstaff, you clearly like abusing people on forums. You must be a pleasure to work with.
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I love it and I am.
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I've worked with Longstaff for quite some time and when he's not making junior suits cry, or biting the heads off kittens he is a pleasure to work with.
Are you Graeme Longstaff in disguise?
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There can only be one!
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I'm his cousin, Rupert Shortpole.
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As an ex-employee, i don't like the place or what it stands for - however, sometimes you've got to let that go and just say 'well done'. So well done Gaz.
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I'm not nothing. And at least it's not a big McCanns slagfest - it's now a big Longstaff slagfest.
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All this and us brummie gypsies only get 7% of the very public Drum vote on which region is the most creative. Ah well, at least we've got fit wives.
Where's Kittle on the matter? And Anon whose worried we're not taking this seriously enough - Brummies like self-depracation. And we haven't done bad out of it. Graeme Longstaff in disguise.
McCann Erickson huh??? I used to work there... It's full of Toni & Guy cut hairdo's on guys and fruity PR girls!!! Damn it why did i have to leave??? Now i'm left with a £5.50 short back and sides and a munter of a girlfriend!!! But anyways well done McCanns you bunch of tools... Can i have my job back?
retailer automotive. i bet the creatives are pissing their pants with excitement.
I imagine the artwork studio will be the creative department on this one.
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"retailer automotive. i bet the creatives are pissing their pants with excitement."
but at least they can sleep soundly in their beds...no wee wee pants and a good nights sleep...doesn't sound too bad to me at the moment.
Welcome back Graeme. Have you heard the term "Not all publicity is good publicity"...
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Ta Anon. Yeah I have, let's be totally honest with no slagging intended but have McCanns Brum ever really been known as being 'creative' (even though there's some cracking creatives there may i add) - no. So putting that aside who's going to say no to £30 mill in the hair products kitty. Bouffants all round kids!
Err..it aint worth £30M - this is just spin. It's a complex piece of mainly production work - sorry but there will be no ABL launches coming out of McCanns. Each brand is still with its respective agency. Even so, it's a good bit of revenue.
£30M worth of business ..Whether it's a creative account or not doesn't really matter. A lot of people will be very secure and kept very busy for some time to come..good luck.
Because everyone who's put "well done" wants to work there and everyone who's put "w*****s" has done.
true, and funny.
and there are some very talented people at the agency.
and people who worry about sleeping soundly in their beds
are people who have already died, graeme, whoever you are.
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wow! sounds like the end of a film...
me? i'm an idiot, and love sleeping soundly. i don't think i'm dead...but then again
£30m? Shit me. They might be good at the old powerpoint, but they can't add up!
I've just read in The Times that Vauxhall have lost the BSM contract to the Fiat 500, which is over 4500 cars. That will no doubt put some pressure on the £30m spreadsheet millionaire.
P.s, shame someone took down the poignant and funny comment by M Jackson that triggered this whole thread - "Great - Bust, Going bust, and Almost bust".
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Well done all at McC-E
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