Scottish Enterprise has announced the appointment of four agencies having formed a creative roster.
The Leith Agency will handle marketing communications while Tangible will work on direct marketing, Dog Digital has been appointed to the digital work and Hampton Associates will be the design agency.
The agencies have been appointed through the Scottish Government Framework on a two year contract.
Jane Martin, director of marketing and communications at Scottish Enterprise, said: “We have been adopting a much more co-ordinated and streamlined approach to our marketing and communications within Scottish Enterprise. We are reducing our marketing costs and focusing activities where we will achieve the biggest impact, while seeking to build much greater clarity in the minds of ambitious Scottish businesses about what we deliver and how we can support them.
“Throughout the tendering process, each of the successful agencies was able to demonstrate a thorough understanding of the brief and in particular the current challenging context in which growth-minded companies are operating.”
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The only organisation that does not help small businesses!!!!!!!!!!!! Soon we will only have 4 or 5 agencies left in Scotland feed off the bloated public sector
As it should be... Sooner the creative industries start building commercial operations that deliver result driven solutions to other commercial operations sooner we actually starting delivering on building a smart, successful Scotland.
I went to a social event at Scottish Enterprise a few years ago, I had been trying to get work out of them for ages! I asked one of the guys from SE who I was introduced to how you were considered and the shocking answer I got was "if you are not on my own list you won’t get any work"...... don’t have to be that smart to work out what’s going on there. We will soon see once the cuts are made in the public sector how long all this goes on for! As said before it not about creativity if you are a certain size of company you won’t get in Scotland is a goldfish bowl
It's not the size, it's what you do with it that counts.
all this talk about creativity: on most roster pitches it accounts for between 25% and 40% of the decision making process....so you can be incredibly creative but if somebody is better at filling out forms then.....in fact; we've been invloved in public body pitches where they have not even asked to see previous work samples....so how do they measure creativity...?
Last comment is 100% correct: look at the Scot Enterprise roster pitch elsewhere in the "news" section here and you'll see that Qaulity is valued at 18%.
Scottish Enterprise.......... no nothing about creativity, no nothing about web and constantly back big companies that leave after a couple of years.... complete waste of money and time.
yeah you really dont get it do you. they don't need to know about creativity or web. thats not their job. thats the agencies. the agencies that understand Scottish Enterprise's remit. agencies that started small and built themselves up to be big by learning how to deliver effective targeted communications for clients.
Unfortunately I do get it, when SE make decisions in appointing agencies when SE don’t have the uneducated people and they know nothing about the media they are dealing with. So please don’t preach to people who have been at the brunt end on SE incompetence!!!!!!!!!! Pitches cost money and resources they simply not worth entering any more. so who is losing??
yeah you really dont get it do you. they don't need to know about creativity or web. thats not their job. thats the agencies. the agencies that understand Scottish Enterprise's remit. agencies that started small and built themselves up to be big by learning how to deliver effective targeted communications for clients.
I take it you work for SE because you quite clearly don’t understand what we are talking about. I have spoken to SE people on my services and they don’t understand. One question from and SE rep was "you are pitching for a wooden floor supplier to build their web site, what experience do you have installing wooden floors. Eh!!! That is the god’s honest truth. Really you are trying to defend something that is indefensible
If: "They don't understand about creativty and they don't understand about web"
If: "They don't want to see previous work" and "value quality at 18%"
Then they cannot possibly make an informed and sensible decision: hence this move to covering their backs*des with a flock of agencies on a roster. So, tbis begs the questions: what value are they (SE) bringing to the process? Also it has been painfully obvious that SE themeselves haven't understood their own remit over the last few years - so what hope for anyone else...?
"you are pitching for a wooden floor supplier to build their web site, what experience do you have installing wooden floors." I believe the actual question will have been experience in working with businesses in that sector and / or flooring companies as that is part of the pro forma to evaluate your potential. that is a valid question. if you can't answer that showing your experience in wooden flooring, flooring, interiors, or even retail then you quite rightly should be rejected over another agency that does. SME's don't have the money to waste on agencies with no understanding of their own business.
on the 'flock of agencies' read the press release. there is one agency for each medium. that's the most confident and sensible decision they have ever made so you should applaud them.
We good enough for global clients but because i have never layed a wooden floor you dont get the job...... sorry it does not was and you can have it both ways!!!!!
Try proofreading next time.
What is it you call a length of wooden flooring again?
laminate
Plank.
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Dear Anonymous
I am beginning to think that you have a split personality...
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