The campaign, which spans press and online, features World Champion triathlete Hollie Avil, who has signed a four-year-deal with TAUT alongside the brand line ‘Keep up the good work.’

Adrian Troy, marketing director at AG Barr, commented: “Hollie is a great fit for the campaign, especially at a time when TAUT has been announced as official sponsor of the British Triathalon Federation.

“Her qualities complement what the brand stands for - natural ingredients and natural performance - factors which appeal to those who work so hard to keep healthy and fit, and who are concerned about what goes into their bodies.”

Fergus McCallum, CEO at TBWA\Manchester adds, “TAUT has great potential within its market. By teaming up with an Olympian, we’re looking to reach even more sports people, get them thinking about what sports drink they’re drinking and ultimately, encouraging them to opt for the most natural choice.”

TBWA\Manchester began work with TAUT when the brand was acquired by AG Barr at the beginning of last year. TBWA\Manchester also work with AG Barr brands Tizer and Orangina.