TAUT campaign created by TBWA\Manchester
TAUT campaign created by TBWA\ManchesterA campaign featuring Hollie Avil has been launched for sports drink TAUT, created by TBWA\Manchester.
The campaign, which spans press and online, features World Champion triathlete Hollie Avil, who has signed a four-year-deal with TAUT alongside the brand line ‘Keep up the good work.’
Adrian Troy, marketing director at AG Barr, commented: “Hollie is a great fit for the campaign, especially at a time when TAUT has been announced as official sponsor of the British Triathalon Federation.
“Her qualities complement what the brand stands for - natural ingredients and natural performance - factors which appeal to those who work so hard to keep healthy and fit, and who are concerned about what goes into their bodies.”
Fergus McCallum, CEO at TBWA\Manchester adds, “TAUT has great potential within its market. By teaming up with an Olympian, we’re looking to reach even more sports people, get them thinking about what sports drink they’re drinking and ultimately, encouraging them to opt for the most natural choice.”
TBWA\Manchester began work with TAUT when the brand was acquired by AG Barr at the beginning of last year. TBWA\Manchester also work with AG Barr brands Tizer and Orangina.
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Comments
She'll get enough of a workout just lugging the bottle around with her.
A hoot indeed and look you get three of her or are they sisters, hmmm.
The copy equivalent of a library shot. Totally missed the passion and mind set of triathletes.
The ad looks as tired as the athlete.
As a devoted triathlete and designer I feel let down by this average campaign. You have totally missed the target audience. She looks knackered and so does the copy. I'd love to know how you researched this project...
Must tri-harder.
comments
No they couldn't.
1. Gatorade is a global brand with a budget to match.
2. Because of which they can get MJ.
3. TV brief not press brief.
Etc, etc, etc.
What have you done William?
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