Numiko builds Edinburgh Festivals site
Numiko builds Edinburgh Festivals siteThe website to promote Edinburgh Festivals has launched, created by Numiko.
The Leeds-based-digital agency has created the main website for Edinburgh Festivals, the body which represents 12 of the city’s major festivals throughout the year.
Future phases are planned for the site which will include the launch of online TV channels and an integrated ticket booking and purchasing system which will cover around 300 venues.
Darren Navier, creative director of Numiko, commented; “Edinburgh is the capital of cultural events and arts festivals. There is just so much going that it’s vital there is an authoritative, impartial and central service which culture-consumers of all kinds can turn to. It’s exciting for us as agency to be able to apply our skills to support the work of the larger arts and creative community. Of course there will be big commercial benefits to the new site for the City but we’re proud to think that we can be part of delivering a cultural benefit to Edinburgh and to the wider audiences too.”
Martin Reynolds, head of marketing for the ‘Festivals Edinburgh, commented; “We brought Numiko in to work with us on this important project, not just for their obvious technical prowess but because they really seemed to have an insight into the different cultural audiences, their triggers and how interactive services could really work best for them and in turn for us. This is just the start for this ambitious project and we are very pleased to have Numiko with us as we progress.”
The branding was released ahead of the website launch last month, designed by Leithal Thinking. Family is handling the advertising to promote the festivals, while Burt Greener is the appointed PR agency.
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Good point Darren. For as long as I can remember, the percieved wisdom has been that agencies, production companies etc. from south of the border would never get a look in just because they weren't Scottish.
Never mind creativity, value for money or fresh thinking, it was the postcode that counted. The Scottish marketing community was seen as being almost as blinkered as the "if-its-not-from-London-it-can't-be-any-good" school.
Thank goodness that's changing - the only loser of course will be the owners of serviced offices. How on earth will they survive when the realisation dawns that an "Edinburgh Office" (or PO Box and phone diversion service if we're honest) is no longer necessary?
In response to anon and good usability.... why are there two 'Special Offers' links that take you to two different places? There is one in the right banner and one in the nav. If you click the banner the site looks similar but has different wording on the main nav.
I think I get it now... banner is talking vaguely about accommodation. I just see big white text that I want to click!
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Ha ha, an industry sector that can't blame its down-turn on the recession perhaps?
But that was part of my point - it seems that (thankfully) geographical location is seen as less important these days. Well, outside Soho anyway. After all, is/was anyone ever really fooled by a half-arsed satellite office where the occupants were always "in-a-meeting-but-will-get-right-back-to-you"?
Every agency and production company I've worked for have always made a point of taking location out of the equation - FTP uploads and bothering your arse to make damn sure you're there for that 9am meeting (wherever it is in the world) generally cover most situations.
Given the fact that artwork, rough-cuts etc. are very often approved online / electronically anyway, how often in the life of an average project is having a local supplier any more than an old-fashioned mindset thing these days?
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