The Co-operative Food's 2009 Christmas mailers and press campaign will be handled by Refinery, after the Manchester agency won a competitive two-way pitch.
Refinery will handle the design, photography and artwork for the campaign, which will commence in October with a series of weekly mailers ranging from two to 16 pages.
The campaign aims to strengthen The Co-operative Food’s proposition of “everything you need on your doorstep”.
The win follows Refinery's ongoing work with the Co-operative Food brand. The agency has already handled a national tactical communications campaign for the client comprising an ongoing series of door srops and national press ads, and membership direct mail.
Refinery director Joe Bowler said: "I am delighted that we have been able to further strengthen our relationship with The Co-operative Food with this win. We are looking forward to working on it and helping our client achieve great results during this key sales period.”
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