A new multiplayer viral game has been created by TAMBA to promote Megabus’ routes across the country.

Mega Ride will promote the Stagecoach company’s most popular routes Glasgow to London or Leeds to Portsmouth.

It is the first multiplayer game created by the agency and will encourage players to collect passengers at bus stops on either of the routes while avoiding obstacles and picking up Megabus tickets along the way.

Jodine Milne, marketing manager at Stagecoach and Megabus, said: “The Megabus key messages, including the £1 fares plus 50p booking fee, are integrated throughout Mega Ride and there is a key link to the site at the end of the game. We are confident this will highlight our great value to potential and returning customers.”

The game invites users to register their details with the chance to win a £75 gift voucher for buyagift.com