The Daily Mirror’s new football news website has gone live, created by Rippleffect.

The Liverpool-based digital agency has designed the site to feature breaking football news and opinions alongside exclusive photography contained with the archive of Mirror Groups’ national titles including shots of Sir Alf Ramsey's England in training the day before the 1966 World Cup Final and behind-the-scenes photos of Manchester United and Liverpool's European triumphs.

Football pundits such as Mark Lawrenson will also provide in-depth insight and analysis of events in the beautiful game.

Lawrenson, said: "The new MirrorFootball.co.uk website is a reflection of the paper - colourful, lively and filled with good reads.

"The pictures leap straight out at you and are a must for any football fan who wants to see their team in action. The coverage is comprehensive with good writers and plenty of strong views from people who care as passionately as you do about the beautiful game.

"I think the archive of old football stories and pictures will be a huge hit with readers of all ages."

Craig Johnson, commercial director at Rippleffect, said: "MirrorFootball.co.uk represents the future of online football content and aims to give fans everything they require within one dedicated portal.

"The construction of the site married together our creative and technical expertise with Mirror Group's unsurpassed reputation for accurate, insightful football coverage.

"As a football fan myself, I'm confident that supporters across the country will find it a valuable and reliable resource for detailed news as and when they need it."

Mark Hollinshead, managing sirector of Mirror Group Newspapers, said: "Our firm intention is to fully capture the passion of football and its fans. MirrorFootball.co.uk will be a uniquely engaging website and an instant smash hit with a very broad and knowledgeable audience."