Seven Seas launches Haliborange rebrand campaign with McCann
Seven Seas has launched its ‘Let Kids Shine’ campaign having rebranded vitamin brand Haliborange.
The TV campaign, which will run throughout August will be seen on Channel 4, Five, ITV2 and ITV3, E4 and on digital channels, is part of the communications relaunch which also includes packaging redesign, a new website called The Haliborange Shiny School, PR and in-store activity.
Emma Firth, UK & International marketing manager, said: “As leaders in the VMS category, Haliborange aims to make it easier for parents to look after the health and wellbeing of their children.
"This engaging advert is designed to encourage parents to have fun whilst having the peace of mind that their children are happy and healthy and receiving all their vitamin needs."
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Comments
Good point. But kids being kids often refuse to eat the stuff that's good for them meaning vits can help. If you're thinking, well just force them to eat good food, then you probably haven't got kids.
No need for this kind of supplement if you feed your kids proper food from the start - be persistent - sorry Al fox, I have two kids who have been 'forced' to eat good food from the day they started on solids, kids being kids they don't actually know any better if you don't feed them rubbish, nor do they need vitamin or food supliments
Pity no-one it talking about the work from McCann, I suspect anything that they put out will cause this kind of debate
with spelling and grammar like that anon you might need an extra dose of B12.
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