Private equity firm Hamilton Bradshaw and its owner - Dragon’s Den entrepreneur James Caan - has appointed Firefly to handle an ongoing PR programme.

Following a competitive pitch, the London office of the agency will report in to James While, head of marketing and PR at Hamilton Bradshaw and will see the agency work on news stories for the company as well as Caan’s own personal activities and investments.

The agency will also take on speaker platform and brand endorsement opportunities.

Caan commented: “We like working with companies and individuals who are fiercely entrepreneurial and competitive, and it was clear from the word 'go' that Firefly was a great match for us. Equally, the strength of their ideas and focus on innovation, quality of people and commitment to follow-through cannot be ignored in a market full of bland PR agencies.”

Firefly managing director Mark Mellor added: "The current Dragons' Den series on BBC Two has undoubtedly boosted James Caan's profile through the roof and the Firefly team is looking forward to being involved in numerous high profile stories, as well as handling the increasing volume of news concerning interesting and diverse investments made by James and his private equity firm Hamilton Bradshaw."