Motorcycling website BikeDevil.net has appointed Air Creative to give it a "sexier" new image.

The website includes news, race reports and road safety advice and support for motorcyclists. It is driven by motorbike insurance sales.

Salford-based Air has been briefed to overhaul the bikedevil.net and bikedevilinsurance.co.uk websites in line with the new ‘sexier’ image that has been proposed.

Paul Barnes, managing director of Air Creative, said: "The ideas we put forward were ‘risque’ but relevant and reflect the Bike Devil brand values and uniqueness in the market place. "