Cumbria's Lakes College has appointed Face to handle its advertising and marketing campaign for the new academic year.

The work will be geared towards raising the college's profile and recruiting new students. It will comprise TV and radio advertising, poster and adshell campaigns and prospectus design, graphics, media buying, recruitment advertising and branding.

Harrogate-based Face was appointed to the task after a five-way pitch.

Lynsey Thornthwaite, marketing manager at Lakes College, said: "We are in a highly competitive local market and it was their innovative media plan and well executed creative that we felt was going to give us the edge we needed. We are looking forward to an exciting year ahead."

The campaign will be rolled out from September.