Great photo and all that, but I just don't get the tagline association.

I saw the ad and the photograph is a god-send to a client like Jessops. The strapline is poor though. Even the Jessops "Your photos. Our passion" would have done.

that's probably quite a rare snap! i wonder how many squirrels knock about by lakes...maybe he was having a break from water skiing

I don't get the association with the tagline either. It's like they rushed out an ad with that squirell picture without even thinking about it.

What would have happened had they gone to Jessops? Would they have got a camera with a faster autotimer? Would Jessops retouch the pesky little varmint out? The headline doesn't add anything to the communication.

Obviously none of you have heard that Jessops sell a special 'squirrel filter', which would have instantly removed the varmint from the exposure and hence makes the line completely relevant and not at all wasteful and confusing.

Agree with everyone else.... Are they suggesting that a team of re-touchers would have painstakingly erased the rodent from the picture if they'd have used Jessops. Cute though it is, anyone who took a shot like this wouldn't want said furry friend erasing anyway.

Agree with everyone else.... Are they suggesting that a team of re-touchers would have painstakingly erased the rodent from the picture if they'd have used Jessops. Cute though it is, anyone who took a shot like this wouldn't want said furry friend erasing anyway.

TBWA\Manchester? Are you sure?

If only they'd gone to the creative department

Sounds like the Specsavers tagline. Jessops deserve better.

Can't seem to find this new squirrel filter offer..

I agree with the earlier comments. Not sure the headline is relevant. 'Your photos. Our passion' would have been better. Wasted opportunity.

What's hanging between the guy's legs?

Times when I could have really done with that squirrel filter:

http://img300.imageshack.us/img300/1647/squirreldemo2.png
http://www.b3tards.com/u/34346ee9a432bb02d81c/lily-squirrel.jpg
http://www.lutralutra.co.uk/squirrel_image/?url=http://www.cliquee.net/w...

One for http://failblog.org/

Check your facts first:
From Wikipedia, the free encyclopedia
Ground squirrels
The ground squirrels are the members of the Sciuridae most closely related to the genus Marmota. They make up the tribe Marmotini in the large and mainly terrestrial squirrel subfamily Xerinae, and containing six living genera. Well-known members of this largely Holarctic group are the marmots (Marmota), the susliks (Spermophilus), and the prairie dogs (Cynomys). They are highly variable in size and habitus, but most are remarkably able to rise up on their hind legs and stand fully erect comfortably for prolonged periods. They also tend to be far more gregarious than other squirrels and many live in colonies with complex social structure. Most Marmotini are rather short-tailed and large squirrels, and the Alpine Marmot (Marmota marmota) is the largest living member of the Sciuridae, at 53–73 cm. in length and weighing 5–8 kg.

"Creative encourages suit to sell idea that's been nowhere near planning anyone?"

More like suit shows idea to planner that's been nowhere near creative and sells to client.

16:11 - I love your thinking!

I don't think they would let that happen. The CD sees everything.

You're all talking about it. Job done.

Mark

I've studied your comment long and hard for a hint of irony. But I can't find any. Even if they are playing with the Specsavers line, it's a crap ad because as numerous posters have pointed out, what exactly would Jessops have done to prevent the appearance of our mammalian intruder?

To continue, I'm a bit worried about the shark thing. Do we see a half-eaten torso in its mouth or is it just the implied threat? I'm also worried for you that you made your comment at ten to eleven at night.

"Should have gone to... bed."

"You're all talking about it. Job done."

We're also all talking about war and death in Afghanistan but that doesn't make it a good thing.

Yep, 10 or 11 people on a niche marketing website are all talking about it. Proof that this is a highly successful piece of communication.

So THIS is where all the unemployed creatives go.

"You're all talking about it. Job done."

If the ad industry is the target audience then, yes, job done. However, we're not. We have a vested interest in the advertising, not the product. So - job not done.

I agree with 15:08. We need more from the regions' big hitters.

If the CD really does see everything, I'm amazed he didn't tell the planner and account handler who produced this to change the Jessops logo for a Rentokil logo and approach the latter with a proactive ad that could've scooped an international award.

15:08, this is without a doubt not a example of the standard of tbwa work. Knowing from past experience the CD's standards, I'm very surprising it ran. Fair enough one ad might have slipped past the net but to make it to regional press, again I'm surprised.

My mum loves it.

Putting this out as a media release is one of the worst judgement calls I have seen in years.