Trade association, The Retail Motor Industry Federation(RMI) has commissioned The Foundry to oversee its re-brand which will include the design of a new corporate identity and web design.

The Manchester-agency has been tasked to bring ‘a new level of modernity and relevance’ to the 100-year-old brand which will roll out in September. The agency will also develop an integrated CRM campaign to raise awareness of the RMI and drive new membership.

Rob Foulston, CEO of RMI, commented: “We want every retailer in the motor trade to become a member of the RMI and every customer to demand RMI accreditation.  With their strategic insight and strong creative credentials, The Foundry is the ideal choice to help us move our brand forward.”