BJL northern blues campaign for Lancashire R&B festival
A marketing campaign for an R&B festival which takes place in Lancashire has been devised by BJL.
The campaign which includes TV and posters promotes the Great British R&B Festival which takes place in Colne, near Burnley, in August.
The campaign features the line ‘Lancashire. Home of the blues’.
As part of its commission, BJL’s creative team has also written a blues song to promote the 20-year-old festival, which features in the TV advert.
More than 40,000 fans are expected to attend the festival to hear bands play the blues throughout the Bank Holiday weekend on three stages - British, International and acoustic.
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Comments
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It really is grim up north in adland.
Christ I've really go the blues after watching that. Where's the passion? What's with the entirely black cast?
Like watching a Freddie Star attempt at humour.
Works for me...
Oh dear. Not exactly inspiring me to go along. Full of cliches (agree with 14.07).
Nice little brief - could have done a whole lot better with this I think.
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It's a bloody shame everyone in adland has lost their sense of humour isn't it? What exactly do people expect? If BJL had done something all arty and up its own arse they'd be getting slagged off for being too serious. The funniest thing is that all these self proclaimed advertising experts who post comments anonymously don't actually have the balls to send any creative work in to go onto The Drum's site for others to comment on. And so what if the student team did it. Has the whole of adland got a downer on students now too?
Richard
I confess, I'm one of the Anons who regularly comments on poor work on this site. And you're right, I haven't put any of the work I've done in the last twelve months on here. Why? Because it's shit. I'll tell you that for free. And I'd expect everyone else to tell me that too if I put it up for them to comment on. So in my case it's not for the lack of balls, it's because I have decent judgement.
The industry is in the doldrums at the moment and creative opportunities are scarce. I think this is why genuine opportunities like this attract so many comments when they aren't taken full advantage of.
Ouch!
On your suggestion, Will, I could choose this as the time to challenge my clients. I could also lose a twitchy client in a tough climate in the process.
I'm not a junior waiting for an Adidas TV brief to come in before I win my first award. I've spent most of the last year winning new business rather than awards - any new business - to play my part and help keep everyone at my agency in a job. So far, fingers crossed, it's worked. And I'm more proud of that than I would be to have built up a great reel this year.
I didn't say their work was shit. I said that mine was.
And perhaps I should qualify that. What I mean is that I wouldn't put the 'mucking in' work I've done in between pitches up on this site as something I'm proud of creatively.
Also, for the record, I didn't actually slag this ad off. I just defended others who, like me, would gouge their eyes out with a scalpel for a nice TV brief at the moment. If you put great work up here, it won't be criticised. There have been a few recent examples but not many.
Well said Lisa!
A lot of the harsh criticisms of perfectly nice (but not brilliant) ads on this site are fuelled by delusional vanity. "If I'd had a crack at that brief, the ad would've been so much better."
Besides, the embittered people criticising usually haven't realised that they've had opportunities in the course of a year that a better creative would've taken advantage of.
But we aren't here to judge how embittered other creatives are, are we? Or whether they would've done better or worse work?
We're here to judge THIS piece of work. The piece of work that someone's put up here because they think it's worthy. And any opinion, whether named or anonymous, whether from a Cannes Lion winner or a junior, whether astute or ridiculous, is valid.
Make your own mind up whether you agree with an opinion or not but don't tell someone they aren't entitled to it.
Who says the work is here to be judged at all?
Would you rather we used the comments boxes to talk about the weather?
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Which reminds me: http://www.guardian.co.uk/culture/2009/aug/15/amazon-film-book-reviews
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Anon 11:33, we're in Manchester, the weather's shit. The weather's always shit. This ad isn't, like it, nice one guys
Well I'm not in Manchester, Adam, and the weather's not bad at the moment here but it's not fantastic either. Just like this ad.
Chris: a valid point if we're assuming that this ad will go down in history as one of the best TV ads of all time.
hot pot anyone?
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