Life, BBDO Germany and Brazen set for Dr Oetker Ristorante pizza campaign
Frozen Dr Oetker Ristorante is to launch a new £1.5m integrated marketing campaign, created by The Assembly.
The activity will include TV, print, a sampling tour, PR and online.
All elements of the campaign will look to reinforce its brand proposition of its ‘authentic pizzeria taste’.
The TV campaign will break on 9 September for a four-week period and will feature a new on-screen message to claim a complementary pizza.
Brazen has also been appointed to handle PR for the campaign while Birmingham based Life is managing the website and the sampling campaign.
A microsite has also been created to drive consumer traffic. Designed to build on the romantic Italian brand proposition, consumers are encouraged to share their stories of grand romantic gestures, declarations of love or heartfelt promises. These are then rated by other visitors to the site, with the most popular entries receiving a complementary pizza voucher.
The campaign will kick off with a free pizza offer for every reader in the Independent followed by a national sampling campaign, which will see an Italian themed restaurant re-create a ‘Little Italy’ in over 25 locations across the country.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
AUTHENTIC ITALIAN PIZZA... made in Germany.
Still, nice pizza!
couldnt have been topped with more cliches if it included a leaning tower of pizzas
About the usual standard you'd expect from this outfit - obviously, no one in the 'creative department' seems to have any TV experience.
This kind of campaign is only as strong as its weakest link. That, without doubt, is the tv commercial. Dr Oetker's success is down to it being a decent product - not its advertising. If the ad agency doesn't know better, the client certainly should.
comments
I know people take this site as an invitation to rip work to bits but come on guys this deserves everything it gets.
It’s creatively less appetizing than a pavement pizza.
utter banality, as was the leith work. no wonder agencies outside london struggle to get tv work. and why london creatives are hired as CDs. which everyone on this site complains about. look at this ad and you'll know why. rubbish.
Write Your Comment