A new version of Miller Home’s first TV campaign is to launch in Scotland at the end of this month.

The campaign, created by The Union has run in the North East of England and was created to challenge the negative press surround the housing sector and promote a message of confidence.

The new version will run in Scotland over a three week period will focus on MiWay, a share equity initiative rather than the Homebuyer Direct Initiative which is only valid in England.

MiWay was launched in July 2008, in Scotland and has secured over 190 reservations.

Anne Marie Britton, regional sales director for Miller Homes Scotland (Ltd), comments, “Even for a company of our longevity and expertise, the last 18 months have probably been the most challenging periods of recent times. The outcome is that the property market has been permanently changed, but what really tests you as a business is how you rise to the challenge and adapt to the change.”

“With so many buyers struggling to meet the strict lending criteria and the large deposits mortgage providers were and continue to impose, Miller Homes introduced MiWay. We effectively provide our customers with a 25% loan, and we are now seeing the positive impact of this initiative through an impressive number of reservations.  As an established name in the business, we know people have confidence in our brand and product, but what we want our TV campaign to do is drive our message of optimism far and wide, and show that our business remains a secure choice for clients regardless of the obstacles.”