Wagg Foods, the pet food company, has appointed Finn Communications to handle its PR account.

The North Yorkshire firm has briefed Leeds-based Finn to "maintain Wagg’s presence in the trade while helping to clearly differentiate the brand among pet owners".

Work will include sponsorship, stunts, media relations and social media activity.

Finn's managing director, Richard Rawlins, said: "We see an opportunity for Wagg Foods to carve out a niche in the crowded pet food market and we’re looking forward to using word of mouth to be the driving force to exploit this uncontested space.”