Highland Spring goes ape with new ads by Merle
Highland Spring goes ape with new ads by MerleThe third advert, by Merle for the Highland Spring's 'Iconic Love' campaign features imagery from the 1938 film Tarzan's Revenge
The campaign uses images taken from famous movies from the 1940's.
The first advert, which launched earlier this year featured Lassie with the most recent ad featuring Charlie Chaplin.
Co-creative directors at Merle, Stuart Anderson and John Dean were responsible for the creative.
Highland Spring's new ad will feature inHeat magazine, Evening Standard magazine, Closer, and OK.
The Film Tarzan's Revenge featured Cheetah and Glenn Morris and was directed by D. Ross Lederman.
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Comments
The Film Tarzan's Revenge featured Cheetah and Glenn Morris and was directed by D. Ross Lederman - Thanks for that.
i like this one a lot.
and so does dave trott.
I'm sorry, but am I the only one that doesn't get the connection between the 1940s cinema still and Highland Spring water? Also, the LOVE theme. I don't associate LOVE with water. Hydrating my body, maybe. Were these ads bought off istock with a two arrows saying 'Place logo and pack shot here and here'
starting any comment with "i'm sorry' automatically puts you in the 'muppet' category. Now be quiet you chimp. At least i've seen this stuff running unlike most of the other award nominations.
So by the definitition stated neither the Guiness surfers ad or Cadburys gorilla ad would ever have seen the light of day. Nor would any other ad that didn't have a literal connection to what was being advertised.
Why don't you grow up a bit and stop the disingenous act just to have a pop at other peoples creative.
Or are you just touting for a bit of new biz?
My question is who needs a heart when a heart can be broken?
isn't it a just second hand emotion?
Guiness Horses, Cadbury's - are you being serious? This campaign is sunday league at best, and even then that's being generous.
comments
Oh come on Anon. Don't spoil the party
It may seem to you
That I'm acting confused
When you're close to me..
Learn to spell if you're going to have a go. You just sound desperate and unemployed.
I believe Mark Denton loved it. That carries a little more weight than the turkey sitting at home in semen spattered pajamas hiding behind an anonymous.
True love?
comments
This campaign creates distinctive association with films we all know and love.
Job done.
Monkey does look as if he was expecting something a bit stronger though.
He's a chimp.....
It doesn't matter if you like the ad or not.
The fact is more people are discussing this piece of work than anything else on here so it's doing the most important thing any piece of communication can do and that's get noticed so I'd say 'job done'.
The expression is "hear, hear", not "here, here". Unless you're looking for someone to throw you a fish.
comments
You anonymous twit. I doubt you even know who he is. Obviously been thinking of that reply for the whole weekend. Dry clean those PJ's they are filthy.
Who is Ray Doyle? Is it some kind of pseudonym because everything I read by you is just poison? I can't imagine anyone wanting to put their real name to anything you say. 'Dry clean your PJs' Ha ha! I'm just guessing, but did you have something to do with the Highland Spring ads above?
comments
Nah. Just having a go at the anonymous shower. Thanks for laughing at the joke though. Read the thread and you might get it even better.
Read the thread. Again, who are you?
Try not to confuse Ray Doyle with Radox.
It would be a bath that neither of you would ever forget.
comments
This trail is easily the most 'random' load of old bollocks, even by The Drum's wacky 'Comments' standards. I think I may well change my name to Albert Non. I will then be able to stick my brain in neutral, reply and get involved in all these battles of wits with unarmed people. I can get my 8 year-old son to do some of them, when it gets too puerile, even for me. Come on all you Anons out there, give us something we understand, so we can get involved. This is all too 'in' for all us other ad monkies to get involved with!
comments
I love reading these threads. Its filled with anons arguing all the time. It's better than Corrie!
Ray Doyle works for Merle.
Write Your Comment