Sleepmasters goes Public with national campaign
Bed retailer Sleepmasters has launched a new national TV, radio and press campaign created by Public. Watch the TV ad here.
The Doncaster agency was tasked to raise the retailer's profile with the new ads.
Public said the brief was to "move the brand on" and empathise with today’s consumer - "a key factor in an increasingly competitive retail market".
Manchester-based production company The Gate Films produced the TV work, which features the Brenda Lee song 'I'm sorry'. The ad will air on ITV1, 2, 3 and 4.
Public's senior art director Darren Price, who headed the Sleepmasters creative team, said: "Multiple versions of the TV and radio ads have been created so every time viewers and listeners will see or hear something different from the last time the ad was played. This will ensure the campaign remains fresh throughout 2010.”
Before this campaign, Public had worked with Sleepmasters for more than 10 years on in-store marketing and regional press advertising.
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Comments
Putting it in context, it's pretty frickin good I reckon.
Nasty graphics. Budget got blown on the music?
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Who did the type?
How to spoil a half/quater decent ad with cheep and nasty typography.
Art Director you should be holding up your hands right now buddy.
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No mention of whose buying the airtime but that's par for the course, I'm afraid.
From my Point of View Barry, "whose" interested in "whose" bought the media?
I mean really – a chimpanzee could buy airtime!
Looks to me like it's a case of the client saying "make the caption bigger... no, BIGGER still."
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