Euronics hands £1.5m ad campaign to Thinking Juice
Euronics hands £1.5m ad campaign to Thinking JuiceElectricals retailer Euronics has appointed Thinking Juice to handle its £1.5m TV and digital campaign.
The Bournemouth-based agency was appointed following a pitch against two other undisclosed agencies.
Thinking Juice's creative director, Gellan Watt, said: "It's a challenging brief, and the resulting creative is great and we can't wait to bring it to life.
"It's a very involved mutli-channel strategy that has digital and customer engagement at its heart, at the same time as as being an incredibly hard working idea for a difficult retail trading environment."
Media buying will be handled in collaboration with Bristol-based Thomas Media.
Last year, Euronics appointed Southampton-based Lawton to deliver its Christmas television campaign.
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Ding Dong the Plug is dead, the Plug, the Plug, the Plug is dead.
I bl**dy hope so anyway. Dreadful on every level.
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